Whit Ayres’ comments for the Wall Street Journal on Democratic messaging for the 2014 election:
The White House strategy is taking shape in a macro-micro approach, similar to the one Mr. Obama’s campaign deployed in 2012, when Democrats essentially ran a series of local campaigns in fewer than a dozen states. The party’s overarching argument is the same: Democrats support policies to bolster the middle class, while the Republican economic agenda would benefit the wealthy—an assertion the GOP says is off-base.
The Republican rebuttal, said GOP pollster Whit Ayres, will include the argument that “the Obama administration has had six years to turn this economy around. What they’ve tried hasn’t worked. It’s time to try a new direction.”
The Democrats’ economic argument “is probably the best they can do, but I don’t think it will be anywhere near enough,” Mr. Ayres said.
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