Dan Judy’s comments to Bloomberg Government regarding telephone surveys during the coronavirus pandemic:

“We are seeing response rates higher than we’ve seen in many years,’’ said Dan Judy, who polls for Republican candidates at North Star Opinion Research in Alexandria, Va. 

The response rate for polls has been in decline for years, as many people have discontinued their land lines to use only mobile phones, which are harder to reach. 

To maximize results, pollsters have developed procedures, such as not calling on Friday nights, when people are usually out at restaurants or social engagements, or avoiding calling people on their mobile phones during the day when they’re at work and distracted.

Now, many of those protocols are unnecessary, Judy said.

“Day-dialing cellphones is potentially something we could do,” he said.

To read the full article, please click here.

© 2024 North Star Opinion Research. All Rights Reserved
Popular Links