Dan Judy’s comments in The Atlantic about persuadable voters:
If people are tuning out, it might not matter much for the election results. Most people already know whom they’re going to vote for; the universe of truly undecided voters is very small—likely less than 15 percent of the electorate. “The vast, vast, vast majority of voters settle into who they’re voting for, for whatever reasons they are, and then that’s kind of that, and there’s no information that they can get that is going to bump them off,” Dan Judy, a Republican pollster with North Star Opinion Research, told me. “There’s really a small number in most political campaigns of voters who are truly persuadable.”
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