Jennifer Rubin interviewed Whit Ayres about his new book, 2016 and Beyond:
Whit Ayres, president of North Star Opinion Research, is among the most respected pollsters in GOP circles. (As a caveat, his firm has two GOP 2016 hopefuls as clients, Sens. Lindsey Graham of South Carolina and Marco Rubio of Florida.) His new book, “2016 and Beyond: How Republicans Can Elect a President in the New America,” makes the simple case that a conservative message based on individual liberty, free markets, a strong national defense and support for families is not and cannot be directed only to white voters. “These values know no ethnic boundaries,” he says in a telephone interview. Republicans cannot win at the national level without recognizing the increasingly diverse electorate. “We need to adopt an inclusive message and an inclusive tone,” he says.
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